The professional. The person.
Meet Gina Rivera
Beauty runs in her family — a legacy dating back to 1929.
As the founder of an international 400-store salon franchise, a beauty authority published more than 1,000 times, and featured on CBS Undercover Boss, Gina has spent decades shaping the industry, discovering what works, and redefining beauty.
Now, she’s bringing that legacy directly to you with XOXO Gina HALO.
Nearly a century of beauty expertise. Reimagined for you.
Her story is your opportunity
The blueprint
1929
Roots in Beauty
Gina's family entered the beauty industry, a legacy that would shape her vision for decades.
1985
Grew Up in Salons
Raised in a salon environment, developing deep expertise and a passion for empowering professionals.
2007
Founded Phenix Salon Suites
One of the most successful salon suite franchises in the US — 415+ locations, valued at over $100 million.
2021
CBS Undercover Boss
Featured nationally, cementing her status as a genuine industry leader and visionary entrepreneur.
NOW
xoxo Gina HALO
A premium beauty & wellness brand built for artists who want to own their story, business, and future.
"Beauty is more than skin deep… it's about embracing who you are and empowering others to do the same."
Gina Rivera
Explore the opportunity